Conceptioncostss

The colors you use for an advertisement are more important than the actual wording of the ad. The reason for this is the colors (and graphics) capture the consumers attention then causes them to read your ad. According to psychology.about.com, “Psychologists have suggested that color impression can account for 60% of the acceptance or rejection of that product or service.”

Each color has different meanings to different cultures. For advertising purposes, it is extremely important to design your ads in a way that appeals to your target market. Try to choose colors that will compliment the message you are sending to your consumers.

Red

Red is a color that symbolizes action, warmth, power, aggression, excitement, drama, fire, blood, passion, love, danger, anger, and heat. It is a highly visible color that will always attract attention. Red will also stimulate several emotions.

Stop signs have trained us to stop and look when we see red. So it is only natural to want to stop and look at a red billboard.

Studies show that people in casinos gamble more in red rooms than room with any other colors. Red is also a good color for automobiles sales, pet shops, pasta shops, pizzerias, and restaurants.

However, the color red is not recommended for medical companies because it signals bad health, blood, and emergencies. Red is also the color accountants use to show that they have a negative cash flow.

Orange

Orange is a vibrant and fun color. It improves mental clarity, promotes warmth and happiness. Orange also increases the oxygen’s flow to the brain. Contentment, fruitfulness, and wholesomeness are qualities that are also associated with orange.

The color orange can help an expensive product seem more reasonably priced. It is the perfect color for products that appeal to a wide variety of people.

Orange is an appetite stimulant. It is a good color choice for vitamin shops, Mexican restaurants, dance clubs, and products that target Latin and French people.

Yellow

Yellow is a perfect color for sunny, happy, bright, cheerful, playful, easygoing, and optimistic advertisements. Ideal for florists, candy shops, toy stores, amusement parks, and discount stores.

Yellow is the first color the eye processes. It is also the most visible color to the human eye. This is why it grabs attention faster than any other color.

Yellow is also a color of caution. Most yellow road signs are warning drivers of a problem in the road or with the on-coming traffic. This is just another reason why yellow grabs our attention quickly.

Green

Green symbolizes life, nature, environment, youth, money, renewal, hope, and power. It is a color that soothes people, reduces pain, and makes us feel safe.

Since green traffic lights have conditioned us to go forward or to enter places, it makes us feel welcomed. This is a great quality for any product or service.

Yellow-green is not a wise color for food advertisements because it is an appetite depressant.

Light green calms people. That is why most walls in jails, schools, waiting rooms, and hospitals are light green.

Green is a great color for financial advisors, banks, and accountants because it signals money. It is also good for outdoor products because it gives consumers a natural outdoor feeling. The color green can be used for green houses, vegetable stands, landscaping, and farmers because it signals life.

Blue

Blue makes people feel calm, relaxed, tranquil, peaceful, wise, loyal, and trustworthy. It helps people accept themselves and resolve their problems.

The color blue also helps increase productivity.

On the other hand, the color blue can also symbolize sadness, and depression. Since most foods are not blue, the color blue is an appetite suppressant that can help people lose weight!

Blue is definitely the most popular color of both men and women. Several well-known corporations use blue in their logos. It is a great color choice for travel agencies, pool companies, masseurs, doctors offices, pharmacies, medical suppliers, motels, psychologists, and weight loss centers.

Purple

Purple is a sophisticated, creative, luxurious, and wealthy color. It is also associated with royalty. A bluish shade of purple tends to create mystery, while a reddish shade of purple is sensual, and creative. Purple with a red tint will get more attention.

Purple is hard for some people (mainly men) to see. However, it is a great color for artists, elaborate restaurants, clothing stores, book stores, art galleries, night clubs, magicians, photographers, country clubs, golf courses, jewelry stores, beauticians, and fortune tellers.

Brown

Brown symbolizes coffee, lumber, and earth-tone products. It is a reliable, solid, strong, mature, and comfortable color. Brown is now considered a rich and robust color.

The color brown is an excellent color for hardware stores, coffee houses, craft shops, herbal shops, health food stores, male haberdasheries, cabinet shops, western stores, contractors, clock shops, and carpenters.

Black

Black symbolizes power, prestige, elegance, style, reliability, simplicity, and sophistication. The color black is more about attitude than anything else. It is a trendy color that keeps consumers up to date with technology. It is also a very informative color.

Black used to be viewed as the color of death, witches, demons, and evil. However, this perception is declining.

Black is a great color choice for music shops, accountants, lawyers, electronic stores, and tire stores.

White

White symbolizes purity, cleanliness, virtue, innocence, and freshness.

The color white is a great choice for bridal shops, weddings, religious groups, daycare centers, medical facilities, wineries, dentists, catering companies, bakeries, museums, historical sites, bed and bath shops, dry cleaners, and cleaning services.

Please be careful, because white is a color of death and mourning is China, Japan, and other Middle East countries.

Once you have selected the right color(s) for your business, be sure to find out what colors effectively compliment your color choice.

So you’re vegan and have this passionate love of food. You would like to pursue this passion further, but you’re not sure what the vegan cooking school options are out there. Happily, there are plenty! There are quite a few schools that focus on plant-based meals, and many that aren’t exclusively vegan can be geared toward you, so you won’t find yourself chopping chickens and preparing fish if you’re not into that.

There are many casual plant-based cooking classes around the world if you’re looking for something just for fun without any fancy certification. In this article, though, I focus more on professional programs that have varying degrees of intensity. Some require only a little time and money if you don’t want to be a professional chef; others will take you the full distance to running your own kitchen.

Without further ado and in no particular order, here’s a list of some popular schools around the world, with some information about each.

Living Light Culinary Arts Institute
Where is it? Fort Bragg, California
What do they offer? 100% vegan and raw food instruction
When do the programs run? Multiple times a year, depending on the program
Website: rawfoodchef.com

The Living Light Culinary Arts Institute is located in a small coastal community on the Mendocino coast. If you love the ocean, temperate weather, and raw vegan cuisine, you’ll love this school. Run by Cherie Soria, the “mother of raw food”, this is THE raw foods institute. This is the one that draws people in from all around the world and produces top-of-the-line celebrity chefs of all kinds.

There are several types of courses, including a Gourmet Chef Certification Series (6 weeks), Advanced Instructor Training Certification Series (4 weeks), Raw Food Nutrition Educator Series, and the full-out Professional Chef Series, which runs almost an entire year, including a 250-day internship at the school.

Many of the well-known raw food chefs around the world went to Living Light for their training, including Chad Sarno and Jennifer Cornbleet.

The Natural Gourmet Institute
Where is it? New York, NY
What do they offer? Public classes and professional chef training that are plant-based and vegan-friendly
When do the programs run? Inquire by e-mail on their website
Website: naturalgourmetinstitute.com

The Chef’s Training program they offer is an intensive, professional course which can be taken part-time or full-time, but runs 619 hours. This school does teach people how to prepare seafood, chicken and eggs, but if you’re vegan you can opt out of that. This school teaches a wide range of cooking styles, including how to ferment, prepare raw foods and macrobiotic foods, and even Chinese medicine and medicinal cooking. The emphasis is on whole, plant foods.

The Natural Gourmet Institute offers a fun Friday night dinner, where the people enrolled in the school prepare a fine-dining experience for the general public at big, communal tables (with candlelight!), so if you’re in the area, you could swing by and see what it’s all about.

The Matthew Kenney Academyformerly the 105 Degrees Academy
Where is it? Oklahoma City, Oklahoma
What do they offer? Chef certification program in raw foods
When do the programs run? Monthly, or several times a year for the more advanced classes
Website: kenneycuisine.com

Matthew Kenney offers very small and personal raw food chef’s training classes (typically 4-8 people). It’s designed for beginners and chefs alike.

There are two 4-week training sessions – Level 1: Fundamentals of Raw Cuisine, and Level 2: Advanced Raw Cuisine. The Level 1 courses run every month and is Monday to Friday, 9am – 3pm. The Level 2 course runs 4 times a year and is the same hours as the Level 1 classes.

Cordon Vert School
Where is it? Altrincham, Cheshire, UK
What do they offer? Vegetarian leisure classes and workshops, a diploma program for professional chefs only
When do the programs run? Several times throughout the year; programs are short
Website: cordonvert.co.uk

The Cordon Vert School offers classes at their Vegetarian Society headquarters, and they even have rooms for lodging. They have a variety of vegetarian courses, ranging from 1 to 2 day workshops, classes for leisure, and professional classes. Their professional diploma class, a week in duration, is only available to professional chefs. However, their workshops and leisure courses are open to the general public, and occur frequently throughout the year.

Natural Epicurean Academy of Culinary Arts
Where is it? Austin, Texas
What do they offer? Full professional chef program that is vegan-friendly, public classes
When do the programs run? Begins every August and February
Website: naturalepicurean.com

This school specializes in vegetarian, vegan, macrobiotic, ayurvedic and raw food preparation and cuisine. They offer a full 900-hour professional chef training program. All of the training takes approximately a third of a year, if you jump straight from training into internship. This is an intensive course that will fully prepare you to work in a natural kitchen.

They also offer public classes, though they’re sparse and seldom due to the emphasis on the professional chef training program.

The School of Natural Cookery
Where is it? Boulder, Colorado
What do they offer? Professional training as a foundation course, with the option to go further
When do the programs run? Most are in the Fall and Spring
Website: naturalcookery.com

The foundation course at the School of Natural Cookery is a 16-week diploma course where you learn fundamentals, bread making, gastronomy, nutrition and more. If you achieve a very high mark in this course, you may take a 4-week personal chef course or teacher training course. However, in order to pursue the teacher training course, you must have finished their classes as well as have five years experience with natural food.

Courses are typically offered for a spring semester and a fall semester and run the duration of a typical school semester.

Vegan Culinary Academy
Where is it? Anguin, California
What do they offer? Online courses and a 1000 hour professional apprenticeship
When do the programs run? Anytime
Website: veganculinaryacademy.com

There are two major highlights of this school – first, someone who is looking for a professional apprenticeship opportunity will find it here, and it can be completed in six months to two years depending on how much you work, and second, they offer a distance learning program. The online program requires only that you have a camera and a computer with internet, and each student gets personal attention from the instructors in addition to all of the class materials and lessons. The apprenticeship is geared toward those who are already chefs, dietitians or food service directors.

Heaven on Earth Vegetarian Institute
Where is it? Hamilton-Stoney Creek, Ontario
What do they offer? A vegan, macrobiotic and ayurvedic 3-module program
When do the programs run? Mid-October to mid-March for all 3 modules
Website: heavenstudio.ca

This institute offers a Holistic Health Consultant & Cooking Certification program that runs in 3 modules and goes far beyond cooking. It delves into many aspects of holistic health, including yoga, pranayama, diet and lifestyle changes for preventing diseases, and of course healthy food preparation. All of the cooking is vegan with the exception of one class, where fish is included.

Natural Kitchen Cooking School
Where is it? Mercerfield, New Jersey, Haddonfield, New Jersey and New York City
What do they offer? A natural chef training program
When do the programs run? October to May, one weekend each month
Website: naturalkitchenschool.com

This school has several locations and occurs during weekends, making it more accessible. The class sizes are kept small (12 or less) so personal attention and assistance can be given.

This list is by no means comprehensive, but it does cover the major vegan-friendly cooking schools out there. Every year, more and more small classes pop up in different cities, so if you’re just looking for some basic instruction and have no interest in pursuing a career in cooking, check out what your city (or nearby city) has to offer. If you are looking to get serious with preparing that awesome vegan food, there are a few great choices on this list that could help you achieve your dreams.

Space… The final frontier…

It is also a land loaded with floating metal objects that rotate the planet and beam signals back to our gadgets. One of these floating metal objects is a satellite designed to push radio programming to our receivers. In the United States the only brand on the market is Sirius XM satellite radio.

Satellite radio is filled with hundreds of stations with programming that varies from hit to obscure music; talk programming from conservative views to home design tips to Howard Stern. Essentially it is a medium that offers something for everyone. This is one of the reasons it is becoming a very popular option for satellite radio advertising.

A common misconception about the medium is that it is “commercial free”. While the music stations do remain free of any satellite radio advertising, the talk stations do not. They have several commercial breaks per hour just as any talk show on AM or FM radio would. The shows that offer advertising options are quite diverse and offer advertisers a way to micro-target an audience with a specific interest.

What does satellite radio advertising cost? The answer to that question will vary depending on the station you want to advertise on. Some of the more nich’ formats with a lower audience can fall as low as fifty dollars per commercial, while the top stations such as Howard Stern may cost hundreds of dollars per airing because the reach of a station like this is much greater.

Satellite radio offers smaller and medium-sized companies that do not have a large budget the opportunity to reach a national audience.

This is something new, because the price point to reach a national audience on national TV or a syndicated radio show can be far to cost prohibitive for most small and medium sized businesses. With a starting budget of around 5k, almost any business can have their message broadcast to the nation through satellite radio advertising. The message can also be targeted to a very specific group of people based on the programming that the radio commercial airs on. Programming targets range from pet lovers to cigar enthusiasts to new moms and everything in between.

What was once the work of science fiction, is now a medium that puts another tool in the arsenal of small business when they want to get an effective message out to the masses on a restricted budget.

In the current age we live in, technology has become an important component. Every day there is some new gadget or software that makes lives easier and improves on the technology and software that already exists. Making lives easier is not, however, the only role technology plays in our lives.

Technology is playing an increasing role in education. As technology advances, it is used to benefit students of all ages in the learning process.

Technology used in the classroom helps students adsorb the material. For example, since some people are visual learners, projection screens linked to computers can allow students to see their notes instead of simply listening to a teacher deliver a lecture.

Software can be used to supplement class curriculum. The programs provide study questions, activities, and even tests and quizzes for a class that can help students continue learning outside the classroom.

Technology has also become part of many curriculums, even outside of computer and technology classes. Students use computers to create presentations and use the Internet to research topics for papers and essays.

Students also learn to use the technology available to them in computer and tech classes. This ensures that after graduation they will be able to use the technology in a work setting, which may put them ahead of someone who didn’t have access to a particular technology or software in their own school setting.

As technology advances, students have better access to educational opportunities like these. When something new and “better” is revealed, the “older” technology becomes more affordable, allowing it to be used in educational settings, even when schools are on a tight budget.

Technology has also advanced to help children even before they’ve started school. Educational video games and systems for young children helps them prepare for school and in some cases get a head start on their education.

There are people who may say children are “spoiled” by technology. Instead of being able to add a long column of numbers in their heads, for example, they turn to a calculator. Regardless of these arguments, technology is an important part of today’s society. By incorporating it into the classroom, students will be better equipped to transition from the classroom to the work place.

We all know how special interest groups can blow things out of proportion – like the nonexistent “Exotic Pet Crisis.” If you listened to some animal rights groups, you’d think keeping exotic pets is cruel, dangerous, and even bordering on treason! Before you buy that agenda, consider that a junior high student once made a convincing case for banning dihydrogen monoxide: colorless, odorless, and tasteless, it kills thousands of people every year.

Most deaths are caused by inhalation, but the dangers of dihydrogen monoxide do not end there. Prolonged exposure to its solid form causes severe tissue damage. Dihydrogen monoxide is also known as hydroxl acid, is the major component of acid rain, may cause severe burns, contributes to land erosion, may cause electrical failures and decreased effectiveness of automobile brakes, and has been found in excised tumors of terminal cancer patients.

This report was presented to 50 students, asking them what should be done about the chemical. 43 students favored banning it, 6 were undecided, and only one correctly recognized that ‘dihydrogen monoxide’ is actually H2O — plain old water. How gullible are you?

Banning my cat makes about as much sense as banning yours – and the results are just as heartbreaking for pet and owner. Are you ready for the truth about the “Exotic Pet Crisis?”

  • Exotic pets are not dangerous! One study showed that the risk of injury to exotic cat owners was less than the risk of injury due to a domestic dog bite. And every person who drives a motor vehicle subjects themselves and their family to a risk three times greater then does someone who owns even a large exotic cat such as a tiger.
  • Most exotic pet owners are kind, intelligent people who adore their animals and take excellent care of them. We love our pets just as you love yours.
  • Exotic animal bans result in beloved pets being confiscated, impounded, and usually killed. A lucky few live out their lives in cages under the care of strangers in zoos and sanctuaries. This is the dirty secret animal rights groups don’t want you to know. Banning does not help animals: it kills them!
  • Exotic cat ownership is already regulated by the U.S. Department of Agriculture, the U.S. Department of Interior, the U.S. Fish and Wildlife Service, CITES, the Animal Welfare Act, the Endangered Species Act, the Lacey Act, more city, county, and state regulations than you can shake a stick at, as well as existing animal welfare and public safety laws that govern both exotic and domestic animals.
  • “You can buy a tiger on the Internet for $100.00,” research-averse activists proclaim in horror. Just try to order up a tiger online, or even a serval. You won’t succeed. This urban legend has great repeatability at cocktail parties and save-the-cute-animals-from-evil-humans fundraisers, but is severely lacking in the reality department. Breeders do have web sites, but it takes much more than a click of the mouse to purchase an exotic cat.

 

Hotels, restaurants and resorts always look to offer the best experience for their guests by following the latest trends. In the beginning of this year, you should consider modernizing your outdoors by building fashionable and inviting areas. So what are the hospitality outdoor furniture trends for 2017 that will make you look fresh to improve your business’s image?

Trend 1: Go green and/or blue

In the hospitality industry, colors have a psychological effect on people that can make their stay unforgettable… or not. So when planning your outdoor areas, be picky in choosing colors. According to the psychology of colors study, blue, green, yellow, red, and purple generate positive vibes. But which colors are trending in 2017? This year is the year of the blue and green derivatives like aqua, sea foam, drab green. These 2 main colors represent serenity and nature respectively. Therefore, having them part of your outdoor furniture sets, will improve the guests’ state of mind, and keep the garden or patio fresh.

Trend 2: Minimize maintenance efforts with aluminum

For outdoor spaces, one of the trends was and will probably always be to have maintenance-free furniture. Therefore, picking aluminum outdoor furniture will be the right choice to offer comfortable outdoor experience and have products that require minimum maintenance. In addition, aluminum is known to be a light material compared to what it offers in strength: it is weather and rust resistant, which means that your hospitality outdoor furniture sets will live longer.

Trend 3: Combine different materials & styles

Many hotels and restaurants stick with a single theme using only one outdoor furniture style, but 2017 suggests to mix and match designs and materials. For example, if you aren’t able to decide whether to have aluminum or rattan outdoor furniture, well just pick both. Also, for spacious areas, combine several outdoor furniture collections within the same space. However, for this tactic to be successful, the two collections must go well with each other. Customized garden and patio furniture can also be an option to ensure good harmony between the different sets.

Trend 4: Create unique ambiance with solar lighting

In 2017, get rid of wires and complicated installations with the use of outdoor solar lighting, which rely simply on solar energy to recharge their batteries. Outdoor solar lights save you the trouble of finding professionals who will create a mess to install wired lamps. In addition, placing outdoor solar lighting forms a unique ambiance in your outdoor space especially if you go creative by building innovative patterns.

Trend 5: Indoors and outdoors go together

Last but not least, outdoor furniture can be used on the inside just like on the outside. Therefore, removing the boundaries between outdoors and indoors to mix up the two spaces can be a great option, of course, if done in a smart way. Opening the indoors to the outdoors gives you additional space and creates total conformity.

In conclusion, applying these trends is a tricky task that requires professionals in order to optimize your outdoors. So contact a hospitality outdoor furniture supplier that will furnish your gardens and patios in the best way possible, according to your needs.

During the recent years many people have started doing exercise, taking yoga classes and also following strict diet in many countries. The reasons behind these activities are many, like work-stress, people suffering from diabetes, people taking lots of fats in their food and due to the pollution and the ongoing urbanization. Most of the people living in the cities suffer from heavy pollution due to heavy intakes of carbon monoxide in their bodies. Due to this heavy intake there are many side effects involved in this process.

Most of the people are also addicted to smoking and alcohol, recent studies by an organization out of 100 people 60 percent drink significantly more than is healthy. Also in most of the countries even the percentage of the female population abusing alcohol is increasing. Due to this many of the doctors suggest people take regular exercises and also play sports in their leisure time. In the last ten years heart diseases has increased enormously from 35% to 70%. In recent years most of the children are born with diseases, a result of their parents poor health and lifestyle. So in these times it is necessary to follow some rules so that our health as well as our younger generations will be healthy.

Keeping healthy is nothing but keeping our body clean with healthy habits like taking regular exercise. First of all a regular jog of 2 km is enough for an individual of an average age. During the school days till college everyone is involved in one or other sport, but when people find a job they forget about health and they soon become busy in their work. One should consult their doctor every 3-4 months for a regular checkup’s. They should not be stressed – if they find stress they should take yoga classes every day, so that their blood pressure will be normal. Otherwise that would lead them to hyper blood pressure or hypo, which may lead to heart disease. Most of the corporate companies in USA as well as rest of the world are employing dietitians, physiotherapists, and also good doctors to take care of their employees.

The next thing I want to discuss is the diet because the intake food which we are taking is responsible for all the fats, carbohydrates,proteins and necessary enzymes which will be useful for the energy conversion or utilization in the human body. We should follow the diet very strictly by avoiding the junk food available in the market. A recent survey states that most of the people fall ill by consumption of junk food. A food with little fat is advisable because by taking more fat content the fat will be accumulated in the veins and arteries in the human body which result in high blood pressure which may lead to heart disease. In order to reduce the fats in the human body we should take less oil or cheese or butter in our food there by controlling the fats in the human body. Regular exercise will be helpful to control the fat in the human body.

By playing sports it will be a good exercise in the human body. Swimming is also a good sport. We should maintain our body weight according to our height. There we can reduce our health problems to most of the extent. I conclude my discussion to the above topic by saying that a regular exercise or yoga and a strict diet and playing sports and regular check ups we can keep our body healthy after all there is an old saying “Health is Wealth”.

Nowadays, there are many different means of travelling which include airplane or ships or trains or buses etc. you can choose your medium by keeping in view your interest, your priorities and of course your budget. Lets have some general over view of different means of travelling.

AIR: Air travel is the most recent means of moving from one place to another. Since its first usage, it has become so popular due to its many advantages that it is now the most used mean of travel by people for long routes. It is taken as an expensive choice although there are many air lines that are offering air flights quite cheaply but over all it is an expensive but most quick mean of moving from one place to another.

SEA: Sea is one of the oldest means of travelling. Ships were used for roaming even by Greeks and Egyptians. It remained the main source of travelling for quite a long time but after the invention of aero planes, it has somehow lost its place. Nowadays moving from one place to another by sea is rarely done and even when done it is mostly through large ships which are built for luxurious cruising for the more privileged people. Middle and lower class people can’t really enjoy in those huge and luxurious vessels.

TRAIN: Moving from one city to another by means of train is considered as the most reliable and affordable mean of travelling. Trains now for long have remained a top priority of people for travelling. Travelling by train has all the ingredients that it takes for a perfect travel as it is quick and reliable and cheap mean of travelling.

The Ndebele wedding is celebrated in three stages, this can take several years. The first stage is Labola for the bride; this is paid in instalments of both money and livestock. The second stage is a two-week sequestration of the bride during which time other women teach the bride how to be a good wife and the third stage is completed when the bride has her first child.

The groom to be sends a letter to the bride’s family to request a date for the Labola negotiation. He then has to purchase a sheep; some blankets, a broom and a few clothes for the girl’s family. The grooms parents then visit the brides parents and pay the Labola, after this they take the girl to the boys family to get to know him and his family.

Preparation for the wedding day will include writing up a guest list and sending out of the invitations, this happen two weeks before the wedding day. Food is bought and cooked the traditional way this will include ‘mielie pap’ (traditional maize meal) meat and salads, fruit, sweets and cake are served as dessert on the day.

The official ceremony will take place in a church, family members will be present for this so that they can witness the couple saying their wedding vows and the placing of rings on each others fingers. After the church ceremony the couple will change into traditional clothes and go with the guests to the girls home to eat. After they have finished to eat the couple will sit at a table, which has been especially decorated for them. Everyone present will talk to the couple and give them gifts.

The groom will then thank the guests where after they will go to his home. The oldest boy in the family will be there together with all the parents and grand-parents to give the girl an Ndebele name.

 

Reminiscing about the good old days when we were growing up is a memory trip well worth taking, when trying to understand the issues facing the children of today. A mere 20 years ago, children used to play outside all day, riding bikes, playing sports and building forts. Masters of imaginary games, children of the past created their own form of play that didn’t require costly equipment or parental supervision. Children of the past moved… a lot, and their sensory world was nature based and simple. In the past, family time was often spent doing chores, and children had expectations to meet on a daily basis. The dining room table was a central place where families came together to eat and talk about their day, and after dinner became the center for baking, crafts and homework.

Today’s families are different. Technology’s impact on the 21st century family is fracturing its very foundation, and causing a disintegration of core values that long ago were what held families together. Juggling work, home and community lives, parents now rely heavily on communication, information and transportation technology to make their lives faster and more efficient. Entertainment technology (TV, internet, videogames, iPods) has advanced so rapidly, that families have scarcely noticed the significant impact and changes to their family structure and lifestyles. A 2010 Kaiser Foundation study showed that elementary aged children use on average 8 hours per day of entertainment technology, 75% of these children have TV’s in their bedrooms, and 50% of North American homes have the TV on all day. Add emails, cell phones, internet surfing, and chat lines, and we begin to see the pervasive aspects of technology on our home lives and family milieu. Gone is dining room table conversation, replaced by the “big screen” and take out. Children now rely on technology for the majority of their play, grossly limiting challenges to their creativity and imaginations, as well as limiting necessary challenges to their bodies to achieve optimal sensory and motor development. Sedentary bodies bombarded with chaotic sensory stimulation, are resulting in delays in attaining child developmental milestones, with subsequent impact on basic foundation skills for achieving literacy. Hard wired for high speed, today’s young are entering school struggling with self regulation and attention skills necessary for learning, eventually becoming significant behavior management problems for teachers in the classroom.

So what is the impact of technology on the developing child? Children’s developing sensory and motor systems have biologically not evolved to accommodate this sedentary, yet frenzied and chaotic nature of today’s technology. The impact of rapidly advancing technology on the developing child has seen an increase of physical, psychological and behavior disorders that the health and education systems are just beginning to detect, much less understand. Child obesity and diabetes are now national epidemics in both Canada and the US. Diagnoses of ADHD, autism, coordination disorder, sensory processing disorder, anxiety, depression, and sleep disorders can be causally linked to technology overuse, and are increasing at an alarming rate. An urgent closer look at the critical factors for meeting developmental milestones, and the subsequent impact of technology on those factors, would assist parents, teachers and health professionals to better understand the complexities of this issue, and help create effective strategies to reduce technology use. The three critical factors for healthy physical and psychological child development are movement, touch and connection to other humans. Movement, touch and connection are forms of essential sensory input that are integral for the eventual development of a child’s motor and attachment systems. When movement, touch and connection are deprived, devastating consequences occur.

Young children require 3-4 hours per day of active rough and tumble play to achieve adequate sensory stimulation to their vestibular, proprioceptive and tactile systems for normal development. The critical period for attachment development is 0-7 months, where the infant-parent bond is best facilitated by close contact with the primary parent, and lots of eye contact. These types of sensory inputs ensure normal development of posture, bilateral coordination, optimal arousal states and self regulation necessary for achieving foundation skills for eventual school entry. Infants with low tone, toddlers failing to reach motor milestones, and children who are unable to pay attention or achieve basic foundation skills for literacy, are frequent visitors to pediatric physiotherapy and occupational therapy clinics. The use of safety restraint devices such as infant bucket seats and toddler carrying packs and strollers, have further limited movement, touch and connection, as have TV and videogame overuse. Many of today’s parents perceive outdoor play is ‘unsafe’, further limiting essential developmental components usually attained in outdoor rough and tumble play. Dr. Ashley Montagu, who has extensively studied the developing tactile sensory system, reports that when infants are deprived of human connection and touch, they fail to thrive and many eventually die. Dr. Montagu states that touch deprived infants develop into toddlers who exhibit excessive agitation and anxiety, and may become depressed by early childhood.

As children are connecting more and more to technology, society is seeing a disconnect from themselves, others and nature. As little children develop and form their identities, they often are incapable of discerning whether they are the “killing machine” seen on TV and in videogames, or just a shy and lonely little kid in need of a friend. TV and videogame addiction is causing an irreversible worldwide epidemic of mental and physical health disorders, yet we all find excuses to continue. Where 100 years ago we needed to move to survive, we are now under the assumption we need technology to survive. The catch is that technology is killing what we love the most…connection with other human beings. The critical period for attachment formation is 0 – 7 months of age. Attachment or connection is the formation of a primary bond between the developing infant and parent, and is integral to that developing child’s sense of security and safety. Healthy attachment formation results in a happy and calm child. Disruption or neglect of primary attachment results in an anxious and agitated child. Family over use of technology is gravely affecting not only early attachment formation, but also impacting negatively on child psychological and behavioral health.

Further analysis of the impact of technology on the developing child indicates that while the vestibular, proprioceptive, tactile and attachment systems are under stimulated, the visual and auditory sensory systems are in “overload”. This sensory imbalance creates huge problems in overall neurological development, as the brain’s anatomy, chemistry and pathways become permanently altered and impaired. Young children who are exposed to violence through TV and videogames are in a high state of adrenalin and stress, as the body does not know that what they are watching is not real. Children who overuse technology report persistent body sensations of overall “shaking”, increased breathing and heart rate, and a general state of “unease”. This can best be described as a persistent hypervigalent sensory system, still “on alert” for the oncoming assault from videogame characters. While the long term effects of this chronic state of stress in the developing child are unknown, we do know that chronic stress in adults results in a weakened immune system and a variety of serious diseases and disorders. Prolonged visual fixation on a fixed distance, two dimensional screen grossly limits ocular development necessary for eventual printing and reading. Consider the difference between visual location on a variety of different shaped and sized objects in the near and far distance (such as practiced in outdoor play), as opposed to looking at a fixed distance glowing screen. This rapid intensity, frequency and duration of visual and auditory stimulation results in a “hard wiring” of the child’s sensory system for high speed, with subsequent devastating effects on a child’s ability to imagine, attend and focus on academic tasks. Dr. Dimitri Christakis found that each hour of TV watched daily between the ages of 0 and 7 years equated to a 10% increase in attention problems by age seven years.

In 2001 the American Academy of Pediatrics issued a policy statement recommending that children less than two years of age should not use any technology, yet toddlers 0 to 2 years of age average 2.2 hours of TV per day. The Academy further recommended that children older than two should restrict usage to one hour per day if they have any physical, psychological or behavioral problems, and two hours per day maximum if they don’t, yet parents of elementary children are allowing 8 hours per day. France has gone so far as to eliminate all “baby TV” due to the detrimental effects on child development. How can parents continue to live in a world where they know what is bad for their children, yet do nothing to help them? It appears that today’s families have been pulled into the “Virtual Reality Dream”, where everyone believes that life is something that requires an escape. The immediate gratification received from ongoing use of TV, videogame and internet technology, has replaced the desire for human connection.

It’s important to come together as parents, teachers and therapists to help society “wake up” and see the devastating effects technology is having not only on our child’s physical, psychological and behavioral health, but also on their ability to learn and sustain personal and family relationships. While technology is a train that will continually move forward, knowledge regarding its detrimental effects, and action taken toward balancing the use of technology with exercise and family time, will work toward sustaining our children, as well as saving our world. While no one can argue the benefits of advanced technology in today’s world, connection to these devices may have resulted in a disconnection from what society should value most, children. Rather than hugging, playing, rough housing, and conversing with children, parents are increasingly resorting to providing their children with more videogames, TV’s in the car, and the latest iPods and cell phone devices, creating a deep and widening chasm between parent and child.

Cris Rowan, pediatric occupational therapist and child development expert has developed a concept termed ‘Balanced Technology Management’ (BTM) where parents manage balance between activities children need for growth and success with technology use. Rowan’s company Zone’in Programs Inc. http://www.zonein.ca has developed a ‘System of Solutions’ for addressing technology overuse in children through the creation of Zone’in Products, Workshops, Training and Consultation services.